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Monetize Content, Maximize Marketing ROI, and Leverage Search Engines with Amazon Web Marketing Bestseller, Content is Cash, By Wendy Montes de Oca

Concerned by the recent Google Penguin update? No need for SEO crisis management if you have former #1 Amazon Web marketing bestseller, Content Is Cash. Content Is Cash focuses on content curation and syndication – using great high quality, original content, strategic repurposing, and targeted distribution (based by audience) to relevant websites and online channels. This comprehensive strategy lets users work with search engines and is virtually unscathed by Google algorithm changes such as Farmer/Panda and the recent Penguin updates, which aim to reduce webspam, low quality content websites, and other 'black hat' SEO practices.

Palm Beach Gardens, FL May 8, 2012 – Former #1 Amazon web marketing bestseller, Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ by Wendy Montes de Oca, MBA [Que Publishing, Paperback, ISBN# 0789741083], shows readers an innovative, high performing, organic strategy that leverages content and the Web for maximum marketing ROI.

The book focuses on a systematic, comprehensive, organic online marketing strategy that harnesses the power of quality, original content that is 'UVA' (useful, valuable, and actionable) and its targeted distribution based by audience on the Internet. It also works with search engines, not against them.

According to Montes de Oca, “Content Is Cash centers around my SONAR Content Distribution Model, and its common sense approach to leveraging great content and the Web.”

Montes de Oca continues, “SONAR is a systematic and synchronized form of content curation and syndication -- that is -- using high quality, original content, strategically repurpsosing the content for each target audience, and then disseminating the content to select, relevant websites and online channels. This tactical, hands-on approach helps SONAR marketing go virtually unscathed by search engine algorithm changes (such as Farmer/Panda, and the recent Google Penguin).”

Montes de Oca adds, “What makes the Content Is Cash so attractive to small business owners, marketers, and online publishers is that the strategy the book touts is free, it’s targeted, it’s relevant, and it can be applied to most any niche, as long as there’s great high quality, original content … that is the key ingredient. Content Is Cash and SONAR marketing do not condone or use 'black hat' techniques such as keyword stuffing, link schemes, cloaking, hidden text, content spamming, and more. And the way SONAR is implemented, it's not duplicate content.”

Montes de Oca adds, “I’ve been using SONAR and SONAR-type principles in the publishing world and as consultant for over a decade. Leveraging original content through this manner is extremely beneficial and utilizes ‘white hat’, organic search engine marketing principles as well as search engine optimization, online press releases, social marketing and bookmarking, article marketing, guerrilla marketing and more. It’s helped increase website traffic, rank, relevant back-links, search engine visibility, and leads.”

Montes de Oca concludes, “So many small business owners are recognizing the power of SONAR because it uses something they already have (content), it’s easy to learn and implement, and it doesn’t impact their budget. And maximizing ROI is a universal goal that all businesses strive for.”

For more information visit http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083.

About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789741083 or most any book retail website or store. Follow Wendy on Twitter @PrecisionMktg.

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Internet Marketing Bestseller, Content Is Cash, By Wendy Montes de Oca, On Amazon Top 100 List For Ten Weeks And Focuses On Leveraging Great Content And the Web

Content Is Cash has been on the Amazon ‘top 100’ best seller list for more than 10 weeks since it’s August publication date. The book hit #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books on September 26, 2011. Content Is Cash was featured by Newsmax.com and Target Marketing Magazine as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ‘25 Top-Selling eCommerce Books in August 2011’.

Palm Beach Gardens, FL December 5, 2011 – Looking for proven, powerful and cost-effective ideas to get the most out of great content? ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083 http://www.quepublishing.com/store/product.aspx?isbn=0789741083], by Fortune 500 and top publishing marketer, Wendy Montes de Oca, MBA, contains the formula for online success for virtually any business in any niche.

Content Is Cash has been on the Amazon ‘top 100’ best seller list for more than 10 weeks since it’s August publication date. The book hit #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books on September 26, 2011. Content Is Cash was featured by Newsmax.com and Target Marketing Magazine as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ‘25 Top-Selling eCommerce Books in August 2011’.

Says Montes de Oca, “As a first time author I couldn’t be more thrilled. The book has been embraced by consumers and colleagues alike. I think what resonates with people is my SONAR Content Distribution Model, also known as ‘SONAR Marketing’. This is a systematic and easy strategy which synchronizes the distribution of free content into five organic online marketing channels. And in the current economic environment, business owners are looking for free, proven, and creative ways to grow their business.”

Content Is Cash describes several high-performing, organic (free) strategies which are part of a comprehensive, systematic method known as the SONAR Content Distribution Model, to help increase website traffic, visibility, and more. SONAR marketing is similar to article (content) marketing, but more comprehensive and has an extended reach.

According to Montes de Oca, “The book centers around a synchronized strategy of using great, original content that is ‘UVA’ (useful, valuable, and actionable) which business owners and publishers have already created, then repurposing and distributing it to targeted, relevant locations on the Web, based on target audience and business objectives”.

She continues, “SONAR represents five organic online channels: S (Syndicate partners, content syndication networks, and user generate content sites), O (Online press releases), N (Network [social] communities, social bookmarking sites), A (Article directories) and R (Relevant posts to blogs, forums, and message boards).”

Content Is Cash has received praise from some of the most respected marketers, publishers, and entrepreneurs in the industry including Michael Masterson, Bob Bly, Martin Weiss, Ph.D., Marc Charles, MaryEllen Tribby, Brian Edmondson, Conrad Hall, Dr. Jonny Bowden, and more.

Says Montes de Oca, “The book has been embraced by consumers and colleagues alike. I think what resonates with people is this powerful, yet easy-to-implement strategy which leverages great content for virtually no cost. And in the current economic environment, business owners are looking for free and creative ways to create visibility and website traffic for their business.”

She concludes, “It really is all about the power of great content and that content is king. Creating solid, original content will first and foremost provide valued information to its readers and encourage bonding; but it can also help the publisher (business owner) with increased website exposure and visits. That increased traffic can then be harnessed for online product sales, advertising sales, and more.”

Content Is Cash is available at Amazon.com, QuePublishing.com, BarnesandNoble.com other book retailers and e-tailers world-wide. For more information visit http://precisionmarketingmedia.com/book/wendy-book.html.

About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789741083 or most any book retail website or store.

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FOR IMMEDIATE RELEASE:

CONTACT:
Precision Marketing and Media
media@precisionmarketingmedia.com
http://www.precisionmarketingmedia.com/

Content Is Cash Hits #1 Amazon Best Seller Status For Internet Marketing Books

Spending nearly five weeks in the top 50 best seller category as well as top 10 hot new release list, late September ‘Content Is Cash’ finally hit #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books.

Palm Beach Gardens, FL Oct. 11, 2011 – Looking for an innovative, practical and best selling Internet marketing or ecommerce book? Hours after its early September launch, ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, Paperback, ISBN# 0789741083], by Wendy Montes de Oca, MBA, hit Amazon best-seller status for Internet (Web) Marketing and Business books. Spending nearly five weeks in the top 50 best seller category as well as top 10 hot new release list, late September ‘Content Is Cash’ finally hit #1 and #5 simultaneously in Internet Marketing (Kindle and paperback, respectively), #13 in Business and Culture, and #1,806 in Amazon’s entire universe of over 8,000,000 books.

Recently featured by Amazon.com, Newsmax.com, and Target Marketing as well as being on Website Magazine’s ‘Hot Reads for Web Marketer’s’ list and PracticalEcommerce.com’s ’25 Top-Selling eCommerce Books in August 2011’, ‘Content Is Cash’ is a title to consider for avid web marketing and business book readers and describes several high-performing, organic (free) strategies for improving website traffic, visibility, sales and leads using content. It also has received praise from some of the best in the industry such as Michael Masterson, Bob Bly, Martin Weiss, Ph.D., Mark Smalley, MaryEllen Tribby and others as well as outstanding customer reviews on Amazon.com earning an average of 4.6 out of 5 stars.

Says Montes de Oca, “As a first time author I couldn’t be more thrilled. The book has been embraced by consumers and colleagues alike. I think what resonates with people is my SONAR Content Distribution Model, also known as ‘SONAR Marketing’. This is a systematic and easy strategy which synchronizes the distribution of free content into five organic online marketing channels. And in the current economic environment, business owners are looking for free, proven, and creative ways to grow their business.”

She continues, “SONAR works for virtually any business, in any niche and with any budget. It has been especially attractive to start up companies and home – based businesses because of its cost-effectiveness and efficiency.”

She concludes, “Content Is Cash clearly illustrates step-by-step the formula for success to maximize and monetize content. It also covers several no-to-low cost dovetail strategies as well as how to create the ideal ‘SONAR’ website for optimal conversion results.”

Content Is Cash is now available worldwide at major retail and eTail locations. For more information visit http://www.amazon.com/Content-Cash-Leveraging-Increased-Biz-Tech/dp/0789741083.

About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789741083 or most any book retail website or store.

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FOR IMMEDIATE RELEASE:

CONTACT:
Precision Marketing and Media
media@precisionmarketingmedia.com
http://www.precisionmarketingmedia.com/

Content Is Cash: Recommended Reading for Marketing and Business Book Enthusiasts

Looking for a good web marketing book? Content Is Cash by Wendy Montes de Oca is featured on recommended reading lists by Amazon.com and Target Marketing.

Palm Beach Gardens, FL August 4, 2011 – At a time of the year when most business professionals and marketers are thinking about finishing the fourth quarter with profits, many are turning for hot ideas, proven strategies, and mind-blowing insight between the pages of a good book. ‘Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz’ [Que Publishing, 2011, Paperback], by Wendy Montes de Oca, MBA, is right there at the top of the recommended reading list.

Mentioned this month by Amazon and Target Marketing, ‘Content Is Cash’ is a title to consider for avid web marketing and business book readers. It also has received pre-publication accolades from some of the best in the industry such as Michael Masterson, Bob Bly, Martin Weiss, Ph.D., MaryEllen Tribby and others. In addition, it’s creating buzz around the web with its featured low cost, high performing SONAR Content Distribution Model TM, also known as ‘SONAR marketing’.

Says Montes de Oca, “I couldn’t be more pleased. I’m thrilled the book is being embraced by industry leaders like Target Marketing and Amazon. I’ve been using the SONAR marketing techniques mentioned in the book for many years now and I’m ecstatic to finally share it with the masses.”

She continues, “Content Is Cash was written with both experts and novices in mind. It’s not based on theory, but real world proven strategies. It will walk a reader through how to increase a website’s visibility, traffic, sales and lead generation efforts using five free (organic) web marketing distribution channels: Syndicate partner sites, Online press releases, Network social communities, Article directories, and Relevant posts to blogs, forums & message boards (guerrilla marketing). It will also show readers how to harness the traffic by implementing a ‘SONAR marketing’ based website.”

She concludes, “The SONAR model in Content Is Cash can be used for virtually any business, in any niche, and with any budget. Whether you’re an entrepreneur, CEO, marketer, business professional, freelancer, online publisher -- or basically anyone looking to boost a websites performance -- this book will show you the formula for success. Definitely well worth the read!”

Content Is Cash will be available world-wide August 16, but can be pre-ordered now. For more information visit http://www.targetmarketingmag.com/article/leverage-content-build-relationships-learn-power-foursquare/1, http://www.amazon.com/dp/0789741083/ref=pe_160420_20683510_pe_vfe_dp1, or http://precisionmarketingmedia.com/book/wendy-book.html.

About Wendy Montes de Oca, MBA
Ms. Montes de Oca’s diversified background includes nearly 20 years of experience in marketing (direct response, multichannel and Internet), media, publishing, financial services and law. She’s worked for top publishers and Fortune 500 companies. Ms. Montes de Oca is an Internet marketing expert with a proven track record for both acquisition and retention efforts. During her career, she has generated over $150 million in total revenues for various corporations, consulting clients, and her own consulting firm, Precision Marketing and Media, LLC. To order her book, Content Is Cash, visit http://www.quepublishing.com/store/product.aspx?isbn=0789741083 or most any book retail website or store.

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FOR IMMEDIATE RELEASE:

CONTACT:
Precision Marketing and Media
media@precisionmarketingmedia.com
http://www.precisionmarketingmedia.com/

New Internet Marketing Report Offers Powerful, Cost-Efficient Online Advertising Tips When SEO, SEM, PPC and Social Media Tactics Just Aren’t Enough

During a time when business are looking to increase visibility and sales without breaking their wallets, a new report provides proven strategies to leverage internet marketing and online advertising with blogs, banners, email marketing, display ads, affiliate marketing and more!

West Palm Beach, Florida - August 2, 2010 - Using no cost online marketing tactics, like search engine marketing (SEM), search engine optimization (SEO), pay per click (PPC), article marketing, and social media marketing (SMM) are all good strategies, but they’ll only get a marketer or business owner so far. And these tactics won’t create the voluminous traffic needed to really see substantial results, fast.

Wendy Montes de Oca, MBA, recently finished a much anticipated eBook titled, Muscle Media: The Complete Guide to Buying Online Ads for Less.

When asked about the need for online advertising in the current economy, she replied, “Any successful online marketer will tell you that the key to a balanced marketing mix is having a variety of tactics that fit your budget and business objectives ... from no cost SEO and SEM ... to paid advertising with banner ads, blogs, text ads, display ads, newsletter sponsorships, email marketing and more.”

She added, “Plain and simple: When you really want to increase your Web exposure … and sales … you need to cast a broader net using targeted online advertising. But the question is, how do you leverage this powerful platform without spending a fortune? The answer is learning the ‘insider secrets’ to buying online ads for less.”

In the process of putting together an online media buy (or “insertion order”), marketers will be required to analyze many proposals from different website, blogs or ad networks. They will need to ascertain if the rate being quoted is cost effective and comparable to industry rates. They’ll also need to know that many drivers can influence that rate.

According to Montes de Oca, “there are many online advertising “must know’s” that internet marketers and business owners alike should be aware of before doing their next online media buy or dealing with an account executive.” The following are a few:

Seasonality. Most Web traffic typically drops during summer months as well as major holidays. Use this knowledge to your advantage and try to get lower rates during these times. You can also pause your ad if it happens to be running during a holiday and have it turned back on after the holiday.

Exclusivity. Find out if the online ad is getting 100% of the rotations or is sharing that ad space with other advertisers. For instance, one banner ad on a website may rotate and have 5 different messages each time you refresh. This is known as being “fixed ad placement” or “shared ad placement”. If it’s a shared placement, find out how many actual impressions will be for your ad.

Site Targeting. Will the ad be ROS (run of site), by channel, or by page? Typically, online ads can be drilled down to a specific page on a website in order to match the right message with the target audience. But the lower you drill the more you will pay for that targeting. The higher you go, the less you pay. ROS is the highest level, so it’s usually the cheapest. Next is usually ROC (run of channel), that is, running an ad within targeted sections of a website. Then there are also specific pages or demographic targeting. Your goals and budget will determine which placement is best for your needs.

Remnant Space. Check with the account executive to see if they have any remnant space (space that they’re having difficulty selling for any reason) or last minute specials. With more popular and high traffic websites, you can get some great deals on remnant space. Make sure to find out the Terms and Conditions.

Termination Right. Make sure the insertion order has a “termination right” or “out clause” (typically 24 – 48 hours). This way, if you see after a week your ad isn’t performing, and you tested other ads, you can end the campaign without penalty and only pay for impressions served.

Montes de Oca concluded, “The key to a successful online media campaign is knowing what to buy, where to buy it, how to gauge performance, and ultimately how to get the best rate that suits your budget. The big misconception by many marketers and small business that online advertising is expensive. That is not always the case -- especially if you’re educated about the entire media buying process. So get informed and don’t be afraid to test online advertising. With the right ad in the right place … you’re poised for optimum results!”

For more information please visit http://www.precisionmarketingmedia.com/products.html.

About Wendy Montes de Oca, MBA

Wendy Montes de Oca, MBA is president of Precision Marketing and Media, LLC as well as publisher of Precision Marketing newsletter. She has nearly 20 years of online and direct response marketing experience leading the efforts at many Fortune 500 companies and top publishers all over the United States. She is also a successful business consultant.

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Best of the Web Recognizes MuscleMarketing.Blogspot.com as a Top Internet Marketing Blog

West Palm Beach, FL – July 22, 2009 MuscleMarketing.Blogspot.com was recognized by prestigious industry directory, Best of the Web, as one of the top "…Business/Marketing and Advertising/Internet Marketing…" blogs in the blogsphere. Created by Wendy Montes de Oca, MBA, who is also President and Founder of Precision Marketing and Media, LLC, Muscle Marketing is the ultimate Internet marketing blog featuring tips to grow your business regarding all things marketing.

According to Montes de Oca, “ Muscle Marketing offers real-world strategies for optimizing and monetizing online marketing efforts including email marketing, search engine marketing, pay-per-click, social media, list building, content syndication, press releases, media buying, affiliate marketing and more.” She added, “ Because I have such a diverse background with expertise in direct response marketing as well as business development, product development, and customer retention/communications, I stray from online marketing articles every now and then and write about virtually anything that will help grow AND retain customers .”

When asked what makes her blog stand out from the pack, Montes de Oca added, “ I write about business solutions that are proven, powerful and cost effective. Nowadays everyone … from Fortune 500 companies, to local proprietors, to online publishers … are looking to make more money, get more leads and grow their business for less. And that's what I offer: More than 15 years of marketing insight for free. ”

Montes de Oca concluded, “ I'm thrilled that my blog, Muscle Marketing, has been recognized by Best of the Web and look forward to posting more articles and helping business owners bring their companies to the next level .”

For more information or to give your marketing a little muscle, please visit http://www.precisionmarketingmedia.com/. Or http://www.musclemarketing.blogspot.com /.

About Wendy Montes de Oca, MBA

Ms. Montes de Oca's diversified background includes over 15 years of experience in marketing, media, publishing, financial services, and law. She has a proven track record with both acquisition and retention efforts as well as has editorial and copywriting experience. Her background includes multi-channel marketing with expertise in direct response marketing for the Web. She is currently President of Precision Marketing and Media, LLC and prior to that she was Vice President of Marketing and Business Development at Agora Publishing/Early to Rise. Her marketing articles have appeared in popular eNewsletters such as Early to Rise and The Total Package as well as on various blogs. She is a distinguished speaker at prominent marketing conferences such as the Specialized Information Publishers Association (SIPA). Throughout her career, she has been recognized with various industry awards for quality, innovation, teamwork, and new product/new business development.

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Precision Marketing and Media
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Precision Marketing and Media Announces Launch of New Website And Provides Powerful Marketing Solutions During Tough Economy

West Palm Beach, FL – April 20, 2009 – During such turbulent times when companies, marketing professionals, small business owners and entrepreneurs are struggling to bring in new (and keep existing) customers -- Precision Marketing and Media, LLC is providing proven search engine marketing, optimization, social media, pay-per-click, PR, publishing, and direct marketing tactics to help clients build market share, generate leads and increase revenues.

According to President and Founder, Wendy Montes de Oca, MBA, “I am thrilled to have officially launched the business … and the website … to such promising results.  I’m flattered and quite frankly, honored, to get such terrific response from respected industry colleagues and new clients.  It’s more than I could have hoped for.”

When asked what makes her company different from other marketing consulting agencies, Montes de Oca added, “It’s a tough time right now, business owners are looking for cost effective ways to bring in new customers, get more traffic to their website, and increase sales … and they want it ALL at a reasonable cost.  We are creative, strategic thinkers that get results and stretch the clients’ marketing dollars.”

She continues, “Most agencies are not direct response experts, they focus on branding or general marketing. They don’t know how to leverage Web 2.0 platforms such as social media or user generated content sites (like Digg). My company provides multi-channel marketing solutions specializing in online efforts…it’s a complete one-stop shop.”

Montes de Oca concluded, “I have over 16 years of multi-channel and direct response marketing experience under my belt and I’ve led the marketing efforts for Fortune 500 companies and top publishers … I not only talk the talk, but I also walk the walk.  Now it’s time for me to finally share the skills I’ve honed over the years with others. I’m really looking forward to helping businesses flourish, especially during this economic hardship. That’s what makes it all worthwhile!”

For more information or press inquires, please visit http://www.precisionmarketingmedia.com/.

About Precision Marketing and Media, LLC

Precision Marketing and Media was founded in 2009 by multi-channel marketing expert and media maven, Wendy Montes de Oca, MBA. Precision Marketing and Media, LLC provides powerful and proven real-world strategies for optimizing and monetizing B2B or B2C business efforts including direct response marketing, direct mail, email, online marketing, list building, content syndication, SEO, SEM, SMO, PPC, grass roots marketing, multi-channel marketing, online PR, media buying, affiliate marketing, new product launches, business development and more.  For more information or press inquires, please visit http://www.precisionmarketingmedia.com/.

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